From Zero Search Visibility to 15 Inbound RFQs Per Month
Mid-Atlantic Steel Fabricator
The Challenge
This 45-person AISC-certified fabricator had built a strong reputation through word-of-mouth over 20 years, but their website was buried on page 8 of Google. GCs in their region didn't even know they existed online, and every project came through the same handful of referral relationships.
The Solution
SteelBoost rebuilt their website for search performance, launched a local and regional SEO strategy targeting high-intent keywords like "structural steel fabricator [city]" and "AISC certified fabricator near me," and layered in Google Search Ads to capture GCs actively looking for bid partners. We also optimized their Google Business Profile and built citations across steel industry directories.
"We spent 20 years hoping the phone would ring. Now GCs we've never met are sending us plans and asking for bids. That shift in how work comes in has changed our entire business."
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