Erector Southeast US | 6 months engagement

Doubled Bid Pipeline in 6 Months After Launching Full Boost Engine

Southeast Structural Steel Erector

Bid Pipeline

Doubled their active bid pipeline within 6 months of launch

New GC Relationships

18 new GC relationships opened through LinkedIn and search combined

28%

Win Rate

Win rate on new inbound bids, compared to 22% industry average

< 50%

Referral Dependency

Reduced referral dependency from 100% to under 50% of pipeline

The Challenge

This 60-person erection company had relied 100% on referrals for 15 years. When two longtime GC contacts retired in the same year, their pipeline dropped 40% almost overnight. They had no website presence, no outbound strategy, and no way to reach new decision-makers.

The Solution

SteelBoost deployed the full Boost Engine: a rebuilt website optimized for search, Google Ads targeting GCs searching for steel erection services, LinkedIn outreach to preconstruction managers at regional GCs, and a content strategy positioning the owner as a thought leader on complex erection projects. We also implemented CRM tracking to measure every touchpoint.

Full Boost Engine SEO & Google Ads LinkedIn B2B Outreach Content Strategy CRM & Pipeline Tracking Website Rebuild

"When our two biggest GC contacts retired, I thought we were in real trouble. SteelBoost built us a system that doesn't depend on any one person knowing our name. We're busier now than we were before."

Company Owner

Southeast Structural Steel Erector

More Client Results

Fabricator

From Zero Search Visibility to 15 Inbound RFQs Per Month

15/mo Inbound RFQs

Top 3 Google Ranking

Mid-Atlantic US | 6 months Detailer

Landed 3 ENR Top 400 GC Relationships Through LinkedIn Positioning

3 ENR Top 400 GCs

12x LinkedIn Engagement

Midwest US | 90 days

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