Landed 3 ENR Top 400 GC Relationships Through LinkedIn Positioning
National Steel Detailing Firm
The Challenge
This 30-person detailing firm had deep technical expertise but was invisible to large general contractors. They were competing on price against offshore detailing shops and couldn't break into relationships with ENR Top 400 GCs who value quality and communication over lowest bid.
The Solution
SteelBoost built a LinkedIn content strategy that positioned the firm's principals as experts in complex connection design, BIM coordination, and erector-friendly detailing. We published weekly technical content, engaged with GC and fabricator decision-makers, and ran targeted LinkedIn campaigns to preconstruction and VDC managers at Top 400 firms. The content demonstrated expertise that offshore competitors couldn't replicate.
"We used to cold-call estimators and get ignored. Now VDC managers at top GCs reach out to us because they've seen our content and know we understand complex steel. That credibility is worth more than any ad."
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