Four Pillars. One System. Built for Steel.
Every part of the Boost Engine is designed around how structural steel companies actually win work — the bid process, the GC relationship, the long sales cycle. This is not generic digital marketing adapted for steel. This is a growth system built from the ground up for your industry.
Be the First Company GCs See When They Search for Steel
Search Engine Optimization and Local Visibility for Structural Steel Companies
- Full SEO audit of your current website and presence
- Local and national keyword research (steel-specific — fabrication, erection, detailing, miscellaneous metals, certifications)
- Competitor analysis — who ranks in your market and why
- On-page SEO: title tags, meta descriptions, headers, schema markup, internal linking
- Technical SEO: site speed, crawlability, mobile optimization, Core Web Vitals
- Google Business Profile creation, optimization, and management
Put Your Company in Front of Every Decision-Maker Who Matters
Google Ads and LinkedIn B2B Targeting for Structural Steel Companies
- Google Search ad strategy, build, and ongoing management
- Google Display network for brand visibility among AEC audiences
- LinkedIn B2B targeting: VP of Construction, Preconstruction Manager, Project Manager, Estimator
- LinkedIn Sponsored Content: project showcases, capability posts, thought leadership
- LinkedIn InMail sequences for direct outreach to targeted decision-makers
- Retargeting campaigns: re-engage website visitors who did not convert
Stop Losing Bids to Slow Follow-Up
CRM, Lead Management, and Pipeline Automation for Steel Sales Cycles
- CRM platform selection, setup, and full configuration (GoHighLevel, HubSpot, or your existing platform)
- Lead capture integration: website forms, phone call tracking, email, and chat
- Estimator routing: automatic lead assignment based on service type, geography, or capacity
- Instant notification system: email and SMS alerts when a new inquiry arrives
- Pipeline stages customized to your bid process (Inquiry → Qualified → RFQ Sent → Under Review → Won/Lost)
- Bid follow-up sequences: automated touchpoints that keep warm leads engaged
Become the Steel Company Everyone in Your Market Knows by Name
Content Marketing, LinkedIn Authority, and Thought Leadership for Structural Steel Companies
- LinkedIn company page strategy, optimization, and management
- LinkedIn executive profile optimization to attract the right connections
- LinkedIn content calendar: 12 posts per month (project spotlights, technical education, company culture, industry commentary)
- LinkedIn ghostwriting: we write in your voice — you review and approve
- Project case study production: written narrative, photography direction, data gathering, design
- Technical article writing: educational content relevant to your project types and capabilities
Why the Boost Engine works as a system
Each pillar amplifies the others. Remove one and the system still works — but together, the compound effect is what separates companies that grow from companies that plateau.
Organic authority meets paid speed
SEO builds your organic authority over months while paid ads deliver leads from day one. As your rankings grow, you can shift ad budget to new markets — compounding your coverage across every channel.
Every lead from paid ads flows directly into your CRM with instant routing and follow-up. No more leads lost in email inboxes. The fastest response wins the RFQ invitation.
Leads in your pipeline see your LinkedIn content, building trust during the long steel sales cycle. By the time they are ready to award, your company is already familiar and credible.
Content published through POSITION generates backlinks and signals that boost your SEO rankings. Authority and visibility reinforce each other in a compounding cycle.
Ready to build your growth engine?
Get a free competitive audit that shows you exactly where your company stands in search, paid, and content — and where the biggest opportunities are.
No commitment required. We will show you the data and let you decide.
Request Your Free Audit
Tell us about your steel company and we will prepare a custom competitive analysis.